introduction

Comité Colbert started in 1954 by a group of 15 prominent business leaders with vision, seeking to parlay French style into economic strength and soft power for France. Four values – aesthetics, high standards, durability and respect – unite and guide the Colbert membership, which currently numbers 84 French luxury houses, 16 cultural institutions and six European members

Designed to explore 21st-century French luxury, an expression of French culture and to enter into a dialogue with the Emirati culture, Flânerie Colbert Abu Dhabi: French Luxury in the 21st Century celebrates the close relationship between France and the United Arab Emirates.

Unprecedented in scale, the Flânerie Colbert Abu Dhabi programme of events will take place in three different locations in the city to enrich the presentation of French luxury and enable both visitors and residents the chance to better grasp its singularity.

84 French luxury houses and 16 cultural institutions will be featured during the duration of Flânerie Colbert Abu Dhabi: French Luxury in the 21st Century.

Scope of Work

A photographic report of a 5x day event series of the Flânerie Colbert Abu Dhabi, which took place at Sorbonne University Abu Dhabi, House of Artisans (Qasr Al Hosn) and The Galleria (Al Maryah Island).

• 2x opening ceremonies with specific routes and very sharp time tables
• group portraits of Officials
• exhibition and display views
• pictures of conferences
• live demonstrations by artisans

Challenges

During the VIP opening tour at Galleria Mall the delegation went through a dozen luxury outlets each with multiple brand displays and artisans presentations. It was a real mission to capture ideally equally good images for each of the 84 luxury houses throughout program.