introduction

Yas Marina Circuit is one of the most technologically-advanced tracks in the world, home to the annual Formula 1 Etihad Airways Abu Dhabi Grand Prix and a living, breathing part of life in Abu Dhabi.

The Yas Marina Circuit is the venue for the Abu Dhabi Grand Prix. The circuit was designed by Hermann Tilke, and is situated on Yas Island, about 30 minutes from the capital of the UAE, Abu Dhabi. Yas Marina is the second Formula One track in the Middle East, with the first being in Bahrain.

With professional and grassroots motorsports providing sensational action on track, inspiring and memorable events at luxury venues trackside, and a host of community sporting activities, Yas Marina Circuit is a hub of motorsporting excellence and a symbol for the growth of sporting culture and healthy living in the UAE.

Abu Dhabi Motorsports Management (ADMM), with its head office at Yas Marina Circuit, Yas Island, looks to create unique, world-class experiences, whether at Yas Marina Circuit or beyond. While the Formula 1® Etihad Airways Abu Dhabi Grand Prix is a major event in its portfolio, ADMM plans and delivers more than 400 events a year across motorsports, health and fitness and major corporate conferences. ADMM is focused on helping make Yas Island an iconic destination and is integral to the development of Abu Dhabi and the United Arab Emirates.

Scope of Work

• Corporate
• Campaigns
• Formula One
• Sporting, Racing and Community Events

Challenges

Words can not describe all these special moments in my professional life that are deeply connected to YMC and the work I had been doing for them – so I let my images speak for themselves!

testimonial

We have been working with Martin and the team since Yas Marina Circuit launched in November 2009 with the inaugural FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX. They have covered everything from live sporting events to corporate hospitality and product launches working autonomously to a brief. We look forward to the next 10 years with Martin and the team!

Kahn Luthiger – Public Events Marketing Manager at Yas Marina Circuit