PROJECT: Corporate Exhibition Hero Photos
LOCATION: Dubai World Trade Center
Championing the specialist
Arab Health is organized by Omnia Health which is part of the Informa Markets Division. They believe in the power of live experience for people to come together and make real progress in the ever changing world of human health. Whether in person or online, they enable deeper learning, relationships and decisions. It all leads to more business completed and more innovation realized.
Informa is a leading international events, intelligence and scholarly research group. Their purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.
For 45 years Arab Health has brought the latest innovations in healthcare. From state-of-the-art imaging equipment to the most cost-effective disposables; developments in surgery to advances in prosthetics, Arab Health continues to be at the heart of healthcare in the Middle East.
As the largest collection of healthcare product manufacturers and service providers under one roof, Arab Health is your one-stop shop for all your healthcare sourcing and procurement needs. With thousands of products to explore, coming in from more than 66 countries, make sure you don’t miss this essential business medical event in Dubai. The show is free to visit.
Arab Health prides itself as the leading healthcare business platform in the Middle East. Connecting manufacturers and service providers with clinicians, procurement professionals, dealers and distributors is the primary goal of the event. Leverage the success of the show and make key business contacts by utilising our multiple channels to connect you to the region’s healthcare industry.
They are where the world of healthcare meets. Staging 15 exhibitions and 110 conferences, creating the largest global healthcare database, supporting 10,000 exhibitors and reaching over 700,000 healthcare professionals, we’re at the very heart of the sector. And a healthy healthcare sector is good for a healthier world for all.
Scope of Work
- 4x day exhibition event
- follow picture mood board & global corporate guidelines
- focus on human interactions and create a close up & personal style
- look for genuine situations without major brands being recognizable
- capture TOP 100 hero images covering the main segments of the show
It is to no surprise that after many years of collaborating together that the ideas and concepts of an experienced photographer are often adapted into corporate guidelines by developing mood boards, restructuring the complete photography approach of large scale shows like Arab Health to really focus on the most important elements.
What You really want as an organizer is a TOP 50/100 set of photos which tick all sales and marketing boxes and can be used in various different channels accordingly to promote the upcoming edition with powerful data, messages combined with relevant visual content.
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Solenne Singer – Marketing Director, Healthcare – Global Exhibitions at Informa Middle East