CLIENT: Dubai World Trade Center
PROJECT: Dubai International Motor Show
LOCATION: Dubai World Trade Center
Loving what’s to come
The Dubai International Motor Show is the largest international automotive event across the Middle East and North Africa. Over the years, the show has brought together global manufacturers, distributors, industry specialists, key-buyers and an army of passionate motoring enthusiasts to enjoy exclusive car launches, interactive demonstrations and exciting features.
The Dubai International Motor Show is managed by the Dubai World Trade Centre (DWTC) – an event organiser with over three decades’ experience delivering world-class events in the Middle East, featuring local, regional and international exhibitors with unmatched expertise and market knowledge.
The DWTC’s commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value, and are built upon the real needs of their specific sector.
The Dubai International Motor Show is a biennial auto show held in the Emirate of Dubai, in the United Arab Emirates. Due to the high interest of expensive cars in Dubai, it attracts many major car manufactures, tuning companies and other related companies, including major super car manufacturers.
It is the largest international automotive event across the Middle East and North Africa. Over the years, the show has brought together global manufacturers, distributors, industry specialists, key-buyers and an army of passionate motoring enthusiasts to enjoy exclusive car launches, interactive demonstrations and exciting features.
The event will display products like Automotive Parts, Accessories & Components, Air Conditioning Systems, Batteries, Cooling Systems, Electromagnetically Parts & Systems, Hand Tools, Hydraulic Systems, Maintenance Equipment, Petroleum Products, Lubricants, Pneumatic Systems, Power Tools and much more.
Scope of Work
- 5x days shoot
- scale of show
- Media walk and product launches
- represent vibrant and adrenaline pumping show
- capture the magic that comes with luxury of the car, the precision of the movement, and the impact on people.
- story telling images with dramatic feel to it, excitement and innovation
- outdoor activities – drifting, bike stunts, street meet
- Eddie Jordan interacting with crowd, exhibitors, products and features
- Influencers and Red Bull athletes
The two day weekend part of DIMS is when all kinds of people come in from all over the place. Hundreds of tuned cars were lined up outside the plaza and thousands of visitors checking whats under the hood. DJ playing cool music, spectators lining up for the drifting experience which ran non-stop. The indoor halls are so vast and wide open, filled with people and amazing cars that I needed a really tall ladder and someone holding it for me to be able to get the right perspective representing the scale of the show as well the massive attendance. Overall great fun for the whole family.
From our perspective it was important to document all essential elements of the show but more so that mainly I focused on the hero images which will represent DIMS for the next two years. You know the TOP 100 images that will be used over and over again and they tell the story in a very unique and diversified way to transfer the emotional experience. Such content is meant to go viral and attracts more audience, exhibitor partners and sponsors alike.