introduction

Abu Dhabi Sustainability Week is a global meeting point for advancing the world’s sustainable development and a catalyst for knowledge transfer, collaboration, implementing strategies, and delivering solutions that overcome pressing challenges to sustainable development while driving human progress. As an action-oriented platform aimed at fostering partnerships and developing solutions, ADSW positions the UAE at the forefront of sustainable development.

Abu Dhabi Sustainability Week (ADSW) 2020, the region’s largest sustainability gathering, has again achieved new milestones for attendance, participation and business deals. Throughout the week-long event, ADSW hosted more than 840 exhibiting companies, as well as 45,000 attendees from 170 countries, more than 500 speakers, 4,000 opening ceremony delegates and 3,000 students at Youth 4 Sustainability (Y4S).

To align more closely with the UAE Vision 2021 and the United Nation’s Sustainable Development Goals, ADSW has widened its scope beyond renewable energy since first being launched in 2008, becoming a key platform for the Women in Sustainability Environment and Renewable Energy (WiSER) Forum and Y4S, which was held under the patronage of HH Sheikh Khalid bin Mohammed bin Zayed Al Nahyan The Festival at Masdar City was also a runaway success, with the city’s newest attraction, Central Park, proving popular with families.

The newest platform launched at ADSW 2020 was the Smart Cities Expo & Forum, which brought forward-thinking governments and municipalities together with pioneers in smart infrastructure, future transportation and next-generation building technology to develop the potential of connected communities – from sustainable planning to smart mobility.

Key to the event’s success in 2020 was the closer involvement of ADSW’s sponsors, partners and stakeholders, including the Department of Energy Abu Dhabi, the Ministry of Climate Change and Environment, Abu Dhabi Power Corporation, Mubadala Investment Company, and Abu Dhabi Global Market.

Scope of Work

• 5x day event @ ADNEC and Masdar City
• create hero photo bank representing ADSW
• Future Sustainability Summit
• World Future Energy Summit
• Masdar Exhibition Stand
• Youth for Sustainability
• CEO + Chairman
• Wiser Forum

Project Notes

We definitely love working for clients who understand the less is more principle. There is no need to overkill a mega event with a 20+ production crew and capture everything multiple times over and over again.

Instead of focusing on important visual basics to capture a selective yet high profile creative and diverse image portfolio which will serve as your front page hero to captivate your future client’s interest.

Of course this requires a good amount of preparation and planning to align all required key elements which only succeeds if both parties are strongly involved. Equally important is a seamless communication onsite to manage each others expectations.

Every Year, we are honored to be part of it. After all Abu Dhabi Sustainability Week is a really important global event going far beyond the renewable energy aspect and it demands for beautiful and likewise meaningful collateral worthy images to improve the worlds awareness and commitment for the greater good of humanity.