CLIENT: Land Rover + Jaguar Mena
PROJECT: Above & Beyond Experience Tour
LOCATIONS: Kuwait, UAE KSA, Georgia
Above & Beyond
The Land Rover Above & Beyond Experience Tour is a series of events taking place across various markets in the MENA Region. Our main goal is to increase the Tour’s visibility leading us to higher records in registered drive experiences. It is a chance like no other to experience Land Rover’s unrivalled capability and composure first hand. From steep inclines to challenging descents, our experts will give you the guidance to take on the toughest terrains with confidence. So, in no time at all you will be navigating through some of the most challenging off-road tracks imaginable.
Event combines Land Rover’s ‘Above and Beyond’ and Jaguar’s ‘Art of Performance’ Tours in One Thrilling Experience.
- The world’s fastest production sedan, the Jaguar XE SV Project 8, to make its regional debut; available for drive experiences along with Range Rover Sport SVR, the fastest Range Rover ever
- Following the success of the first two seasons of Jaguar’s Art of Performance Tour and Land Rover’s Above and Beyond Tour, the Jaguar Land Rover Experience Tour in the UAE brings the best of both worlds together to one giant venue
- Participants can challenge both their off-roading and tarmac performance skills with the chance to win an all-expenses paid adventure of a lifetime in Namibia or to the 007 ELEMENTS James Bond themed drive experience in Austria
Exciting news for Jaguar and Land Rover owners and fans as Al Tayer Motors, is hosting the combined Jaguar Land Rover Experience Tour in Dubai
Comprising both globally renowned Jaguar’s The Art of Performance Tour and Land Rover’s Above and Beyond Tour, the event will be held at the Dubai Autodrome from October 26 – 27, 2018.
The world’s fastest production sedan, the XE SV Project 8, will make its regional debut at the event and will be available for passenger drive experiences, along with the Range Rover Sport SVR, the fastest Land Rover ever. Professional drivers will drive visitors on the Dubai Autodrome track.
“The Jaguar Land Rover Experience tour will be one of the best opportunities for motoring enthusiasts to experience the sporty drive of Jaguar and unrivalled capability of Land Rover vehicles together in one place. We will have special offers on the vehicle ranges only for this action-packed weekend,” said Talal Merheb, Senior Vice-President Jaguar Land Rover Sales, Al Tayer Motors.
Offers on Jaguar cars include five per cent value added tax (VAT) paid by Al Tayer Motors, one year insurance, up to ten per cent cashback on all Jaguar and selected Land Rover vehicles. Additionally, customers will benefit from attractive financial incentives on trade-in deals for Jaguar and Land Rover vehicles.
In addition to the exhilarating drive experiences, Land Rover brought to the region, the Above and Beyond Tour will be bringing unique drive activities that will truly deliver the Land Rover feeling. Similarly, the Art of Performance Tour invites guests to experience the full range of Jaguar vehicles through a series of dynamic and exciting driving challenges.
The winners from the Art of Performance Tour will get a chance to enter the final to determine the MENA Drive Champion who could potentially win the trip of a lifetime to Austria. The winner will be announced at the season finale event next April. The winner of the Land Rover self-drive challenge from the weekend will attend the MENA finals in Georgia for a chance to win a trip to Namibia.
“The opportunity to run both the Jaguar Art of Performance Tour and Land Rover Above and Beyond Tour together was almost too good to be true, it allows us to offer our audiences the chance to experience two iconic brands at the same time,” said Dr. Benjamin Trespe, Brand Director for Jaguar Land Rover MENA Region.
“The Land Rover Experience Tour has been one of the most popular events for our customers and we are confident the Above and Beyond Tour will raise that bar even higher. Our hugely popular Art of Performance Tour has always been a highlight for us to showcase the full range of Jaguar cars in an exciting, fun and dynamic way,” added Dr. Trespe.
Land Rover activities will include natural terrain inspired activities, as well as a number of Land Rover drive innovation obstacles, while Jaguar fans can test their driving skills through the legendary Smart Cones and a new drive game titled ‘The Maze’.
Non-driving guests will have the chance to experience the Jaguar and Land Rover vehicles as passengers. Away from the in-car activities, guests and their families will be entertained throughout the day with the use of exclusive hospitality areas comprising F&B, kids and lifestyle activities, making it much more than a traditional drive event and an experience for people of all ages.
Guests will also be able to learn more about the brands and their offerings through certified instructors and the sales team of Al Tayer Motors. A car evaluation facility will be available onsite at the Dubai Autodrome for customers wanting to trade-in their cars for any vehicles from the Jaguar Land Rover line-up.
Scope of Work
- 12-13 October 2018 – Kuwait
- 25 October 2018 – UAE Autodrome
- 27 October 2018 – Rugby7
- 4-5 January 2019 – Jeddah
- 1-5 May 2019 – Georgia