introduction

In the late 1955, distributor agreements were concluded in Saudi Arabia, Kuwait, the United Arab Emirates, and other countries, leading to the promotion of CBU. Exports increased rapidly in the 1970s, with the market becoming the second biggest after North America in 1982. However, exports later stagnated as global demand for crude oil slowed and prices fell. Today, Toyota has a sales network in the Middle East that includes 14 distributors and is meeting the needs of revitalized market growth in the area.

JK58 is an experiential agency, fuelled by innovation, intuition and imagination. Their innovative philosophy is immersed in evolving technologies and products, global trends, and cultural developments. Strategic foresights combined with intuition-led perspectives, feed our imagination for limitless events, content and campaigns. We’re visionary storytellers. Our mastery is a cultivation of insights that translate brand essence into dynamic experiences that are relevant, captivating and impactful. With expertise across multiple disciplines, JK58 blends creativity and production to deliver world-class and memorable productions. Creativity and Production are at the forefront of how we turn integrated-strategies into actionable events, content and campaigns.

Scope of Work

• Launch Events of PRIUS, Fortuner, Land Cruiser, …
• Opening of Toyota Wave Showroom in Abu Dhabi

Project notes

Big brands, big launches, lots of people involved is the common landscape here. I guess what it takes to be successful in such environment is to know what to do – not just what the client told You, be proactive and recce your site quickly, identify your hero shots, know the schedule inside out and then follow the flow and be super flexible when things change and adapt with a good gut feeling to be at the right place at the right time and get those meaningful PR worthy shots which make You and Your client stand out from the rest.

But as always one photographer can only be in one place at one given time. The moment a gig has a certain size or scale it is logical to have at least 2x photographer crew on site so that the scope can be split in an efficient way.